The Mini Invasion: Push Kitty's Big Holiday Bash

The Mini Invasion: Push Kitty's Big Holiday Bash was a Kickstarter campaign launched in 2022 by artist Push Kitty, focusing on making a variety of their existing tarot decks available for the holiday season. The campaign successfully raised $24,223 from 194 backers, indicating a strong interest in Push Kitty's distinctive style and range of themed tarot offerings. Rather than introducing a single new deck, this campaign acted as a curated collection, allowing backers to acquire multiple mini-sized tarot decks, as well as some standard-sized editions.

The campaign's primary appeal was the opportunity to collect several of Push Kitty's previously released tarot decks, including "The Little Reaper Tarot," "The Pooh Tarot: Mini Ed.," "The Mythical Mystic Tarot: Mini Ed.," "The Little Wizards Tarot: Mini Ed," "The Wonder World Tarot 2nd Ed.," "The Tarot of Twisted Shadows: Occult Edition," and "The Little Avatar Tarot." These decks were offered individually, in themed bundles, or as part of larger collections, including a "Mini Invasion Collector's Box." The emphasis was on "cute, creepy, gift-able and collectible" items, catering to both new fans and existing collectors of Push Kitty's work.

The reward tiers highlighted the diverse range of themes within Push Kitty's portfolio, from pop culture parodies like "The Pooh Tarot" and "Tarot Ball Z" to more mystical or whimsical themes. The campaign also offered bulk purchasing options, suggesting it aimed to serve both individual collectors and potentially small retailers or gift-givers. The overall strategy was to leverage the holiday season for a comprehensive sale of the artist's established tarot deck catalog.

This campaign was primarily for collectors of Push Kitty's existing tarot decks, especially those interested in acquiring multiple mini-sized editions or specific themed decks. It also appealed to gift-givers looking for unique, pop-culture-inspired, or whimsical tarot decks for the holiday season. Readers who enjoy themed decks that reinterpret classic tarot systems with a cute or quirky aesthetic would find value in the offerings.

Push Kitty, also known as Aimey, is the artist behind a range of "cute, creepy, gift-able and collectible tarot decks." This particular campaign, "The Mini Invasion: Push Kitty's Big Holiday Bash," served as a holiday-themed collection event for her existing portfolio. Aimey's approach involves creating themed tarot decks that often blend pop culture references with traditional tarot structures, catering to a diverse audience looking for unique and whimsical interpretations.